What is a Trade Secret?

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Trade secret, also called intellectual property trade secret examples property or proprietary informationis the term used for any method, formula, device, process, or any information that gives the business a unique competitive advantage over its competition. Anything that gives you an advantage against a competitor is highly valuable and worth protecting.

Trade secrets come in an endless array of types, for example: Here are some examples of famous trade secrets, many of them well-known in popular culture. Google developed a search algorithm and continues to refine it. Some changes are announced but many are not. Google continues to modify its top secret algorithm to keep businesses and people from gaming the system. He eventually wrote the recipe down, and the intellectual property trade secret examples handwritten copy is in a safe intellectual property trade secret examples Kentucky.

Only a few select employees know the recipe, and they are bound by a confidentiality intellectual property trade secret examples. For better protection, two separate companies blend a portion of the herb and spice mixture. Then it is automatically processed to standardize the blending before it is sent to the restaurants. There are rumors of other requirements about the secret recipe. One says when KFC updates its intellectual property trade secret examples systems, the recipe is temporarily moved to secure location in an armored car escorted by a high-security motorcade.

Does your business have trade secrets that you want to protect? Not sure what to consider a trade secret?

Contact an experienced intellectual property attorney today. Coca-Cola made a choice to brand the recipe a trade secret instead of patenting it, which would have lead to intellectual property trade secret examples disclosure of the ingredients.

Since one of those ingredients may have been cocaine, Coca-Cola decided to keep the recipe as confidential information. This trade secret has spawned rumors of its own. One is that the recipe contains bugs or intellectual property trade secret examples. Another is that two employees each know only half the recipe or that only two people know the combination to the safe where it is stored. In case you doubt it, corporate espionage is real. Inand employee and two accomplices stole the formula and tried to sell it to Pepsi.

Pepsi blew the whistle and let Coke officials know what was happening. The employee and friends were arrested. The rubbing mud was developed to dull the surface of new baseballs, making them easier to grip.

All the mud comes from the same place, but the business assures everyone it is on public land. It is a trade secret passed on to new generations to prevent people from walking on the source.

The New York Times has the most influential book list in the country, and it will not divulge its definition of a best seller.

It apparently is not merely the number of books sold since a book that has sold fewer copies than another can make the list while the better selling book does not. It is known that the Times gets information from chain stores, independent book bookstores, and wholesalers about sales figures, but that is the extent of the intellectual property trade secret examples.

The Times intellectual property trade secret examples to release its system because it fears publishers would then use the information to manipulate sales data to their advantage. The inventor licensed the secret formula to Lambert Pharmaceuticals. It sued, saying it was no longer responsible for licensing fees. The court ruled that the contract did not stipulate that payments could be stopped if the trade secret was legitimately discovered by others, especially since Pfizer had acquired the formula when it was still secret and derived competitive advantage from it.

Originally WD was developed to prevent corrosion. The chemist kept the formula secret and sold it a few years later. Like Coca-Cola, the secret formula has never been patented, so competitors could not discover what is in it. The company does reveal what is NOT in the formula, including a statement that there are no known cancer-causing agents.

The CEO wore armor and rode on horseback. The formula is mixed in three different cities around the globe before being given to the manufacturing partners. The formula has been reverse engineered, but the trade secret is kept for marketing purposes. Rather than a marketing ploy, the recipe for Twinkies is kept as a trade secret because the company fears consumers will not understand what the ingredients really are and stop eating them or giving them to kids.

Many of the constituents are harmless but have chemical names that sometimes sound hazardous to those outside the food industry. While the recipe for the Krispy Kreme Doughnut has been a trade secret for 70 years, it is not really the source of competitive advantage. Still, only a few employees have access to the recipe, and it is locked in a safe at company headquarters.

The real secret of the taste of Krispy Kreme Doughnuts is the process by which it is made. The company intellectual property trade secret examples a process where the fluffy doughnuts roll out of the kitchen on an assembly line, still warm, to be sold quickly after being made.

The special sauce recipe was a trade secret so secret it got lost in the s during reformulation. Nobody noticed it missing until an executive wanted to bring the original back. Trade secrets confer a competitive advantage in a free market. Some of those secrets are no longer secrets but still function as marketing devices. Other secrets would probably seem very mundane if revealed to the public. Occasionally, as with Twinkies, the trade secret is language that could be off-putting to the intended buyer.

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A trade secret is a formula , practice , process , design , instrument , pattern , commercial method, or compilation of information not generally known or reasonably ascertainable by others by which a business can obtain an economic advantage over competitors or customers. The precise language by which a trade secret is defined varies by jurisdiction, as do the particular types of information that are subject to trade secret protection.

Three factors are common to all such definitions:. Trade secrets are an important, but invisible component of a company's intellectual property IP.

Their contribution to a company's value, measured as its market capitalization , can be major. Having an internal scoreboard provides insight into the cost of risks of employees leaving to serve or start competing ventures.

In contrast to registered intellectual property, trade secrets are, by definition, not disclosed to the world at large. Instead, owners of trade secrets seek to protect trade secret information from competitors by instituting special procedures for handling it, as well as technological and legal security measures. In other words, in exchange for an opportunity to be employed by the holder of secrets, an employee may sign agreements to not reveal their prospective employer's proprietary information, to surrender or assign to their employer ownership rights to intellectual work and work-products produced during the course or as a condition of employment, and to not work for a competitor for a given period of time sometimes within a given geographic region.

Violation of the agreement generally carries the possibility of heavy financial penalties which operate as a disincentive to reveal trade secrets. However, proving a breach of an NDA by a former stakeholder who is legally working for a competitor or prevailing in a lawsuit for breaching a non-compete clause can be very difficult.

As a company can protect its confidential information through NDA, work-for-hire, and non-compete contracts with its stakeholders within the constraints of employment law, including only restraint that is reasonable in geographic- and time-scope , these protective contractual measures effectively create a perpetual monopoly on secret information that does not expire as would a patent or copyright.

The lack of formal protection associated with registered intellectual property rights, however, means that a third party not bound by a signed agreement is not prevented from independently duplicating and using the secret information once it is discovered, such as through reverse engineering.

Therefore, trade secrets such as secret formulae are often protected by restricting the key information to a few trusted individuals.

Famous examples of products protected by trade secrets are Chartreuse liqueur and Coca-Cola. Because protection of trade secrets can, in principle, extend indefinitely, it therefore may provide an advantage over patent protection and other registered intellectual property rights, which last only for a specific duration. The Coca-Cola company, for example, has no patent for the formula of Coca-Cola and has been effective in protecting it for many more years than the 20 years of protection that a patent would have provided.

In fact, Coca-Cola refused to reveal its trade secret under at least two judges' orders. Companies often try to discover one another's trade secrets through lawful methods of reverse engineering or employee poaching on one hand, and potentially unlawful methods including industrial espionage on the other. Acts of industrial espionage are generally illegal in their own right under the relevant governing laws, and penalties can be harsh. Thus, if a trade secret has been acquired via industrial espionage, its acquirer will probably be subject to legal liability for having acquired it improperly.

The holder of the trade secret is nevertheless obliged to protect against such espionage to some degree in order to safeguard the secret.

Under most trade secret regimes, a trade secret is not deemed to exist unless its purported holder takes reasonable steps to maintain its secrecy. Commentators starting with A. Arthur Schiller assert that trade secrets were protected under Roman law by a claim known as actio servi corrupti , interpreted as an "action for making a slave worse" or an action for corrupting a servant.

The Roman law is described as follows:. The suggestion that trade secret law has its roots in Roman law was introduced in in a Columbia Law Review article called "Trade Secrets and the Roman Law: See Trade Secrets and Roman Law: The Myth Exploded , at The Myth Exploded that the actio servi corrupti was not used to protect trade secrets p.

Schiller is sadly mistaken as to what was going on. The actio servi corrupti presumably or possibly could be used to protect trade secrets and other similar commercial interests. That was not its purpose and was, at most, an incidental spin-off.

But there is not the slightest evidence that the action was ever so used. In this regard the actio servi corrupti is not unique. Exactly the same can be said of many private law actions including those for theft, damage to property, deposit, and production of property. All of these could, I suppose, be used to protect trade secrets, etc. It is bizarre to see any degree the Roman actio servi corrupti as the counterpart of modern law for the protection of trade secrets and other such commercial interests.

Trade secret law as we know it today made its first appearance in England in in Newbery v. James , [12] [ dubious — discuss ] and in the United States in in Vickery v. Trade secrets law continued to evolve throughout the United States as a hodgepodge of state laws.

In , the American Law Institute issued the Restatement of Torts , containing a summary of trade secret laws across states, which served as the primary resource until the latter part of the century.

As of , however, only four states—Massachusetts, New Jersey, New York, and Texas—still rely on the Restatement as their primary source of guidance other than their body of state case law. In Commonwealth common law jurisdictions, confidentiality and trade secrets are regarded as an equitable right rather than a property right with the exception of Hong Kong where a judgment of the High Court indicates that confidential information may be a property right.

Campbell Engineering Ltd [19] held that the action for breach of confidence is based on a principle of preserving "good faith". See Breach of confidence in English law. The test for a cause of action for breach of confidence in the common law world is set out in the case of Coco v. The "quality of confidence" highlights that trade secrets are a legal concept. With sufficient effort or through illegal acts such as breaking and entering , competitors can usually obtain trade secrets.

However, so long as the owner of the trade secret can prove that reasonable efforts have been made to keep the information confidential, the information remains a trade secret and generally remains legally protected.

Conversely, trade secret owners who cannot evidence reasonable efforts at protecting confidential information risk losing the trade secret, even if the information is obtained by competitors illegally.

It is for this reason that trade secret owners shred documents and do not simply recycle them. A successful plaintiff is entitled to various forms of judicial relief , including:. Although trade secrets law evolved under state common law, prior to , the question of whether patent law preempted state trade secrets law had been unanswered.

In several U. This law contains two provisions criminalizing two sorts of activity. The first, 18 U. The second, 18 U. The statutory penalties are different for the two offenses. The EEA was extended in to allow companies to file civil suits in federal court. First, because it is a federal law, trade secret cases can be prosecuted in federal courts with concomitant procedural advantages.

Second, it provides for the unusual remedy of preliminary seizure of "property necessary to prevent the propagation or dissemination of the trade secret," 18 U. Third, it provides for remedies to include royalties in appropriate cases and exemplary damages up to two times the actual damages in cases of "willful and malicious" appropriation, 18 U. The DTSA also clarifies that a United States resident including a company can be liable for misappropriation that takes place outside the United States, and any person can be liable as long as an act in furtherance of the misappropriation takes place in the United States, 18 U.

The DTSA does not preempt or supplant state laws, but provides an additional cause of action. The DTSA provides the courts with broad injunctive powers. Because states vary significantly in their approach to the "inevitable disclosure" doctrine, [25] its use has limited, if any, application under the DTSA, 18 U. In the United States, trade secrets are not protected by law in the same manner as patents or trademarks. Specifically, trademarks and patents are protected under federal statutes, the Lanham Act and Patent Act , respectively.

One of the differences between patents and trademarks, on the one hand, and trade secrets, on the other, is that a trade secret is protected only when the secret is not not disclosed [ clarify ]. To acquire rights in a trademark under U. Registration of trademarks confers some advantages, including stronger protection in certain respects, but it is not required in order to get protection.

Other nations have different trademark policies and this information may not apply to them. Assuming the mark in question meets certain other standards of protectibility, it is protected from infringement on the grounds that other uses might confuse consumers as to the origin or nature of the goods once the mark has been associated with a particular supplier.

Similar considerations apply to service marks and trade dress. By definition, a trademark enjoys no protection qua trademark until and unless it is "disclosed" to consumers, for only then are consumers able to associate it with a supplier or source in the requisite manner.

That a company plans to use a certain trademark might itself be protectible as a trade secret, however, until the mark is actually made public. To acquire a patent, full information about the method or product has to be supplied to the patent office and upon publication or issuance, will then be available to all. After expiration of the patent, competitors can copy the method or product legally. The temporary monopoly on the subject matter of the patent is regarded as a tradeoff for thus disclosing the information to the public.

One popular misconception held by many is that trade secret protection is incompatible with patent protection. It is typically said that if one applies for a patent one can no longer maintain a trade secret on the invention, but this is an oversimplification. Also, to obtain a patent in the United States, any preferences [ clarification needed ] must likewise be disclosed. In many if not most situations, improvements will be made to an invention even after filing of the patent application, and additional information will be learned.

None of this additional information must be disclosed and can instead be kept as a secret. Frequently it is this information not disclosed in the patent that is the most commercially viable. Thus, patent licensors should take steps to continue to maintain trade secrets as secrets, otherwise they will be lost.

Accordingly, before disclosing any secrets not already protected by an issued patent the licensor will use a non-disclosure agreement. Compared to patents, the advantages of trade secrets are that a trade secret is not limited in time it "continues indefinitely as long as the secret is not revealed to the public", whereas a patent is only in force for a specified time, after which others may freely copy the invention , a trade secret does not imply any registration costs, [31] has an immediate effect, does not require compliance with any formalities, and does not imply any disclosure of the invention to the public.

Trade secret regulations that mask the composition of chemical agents in consumer products have been criticized for allowing the trade secret holders to hide the presence of potentially harmful and toxic substances.

It has been argued that the public is being denied a clear picture of such products' safety, whereas competitors are well positioned to analyze its chemical composition. From Wikipedia, the free encyclopedia. For other uses, see Trade Secrets disambiguation.

Authors' rights Database right Indigenous intellectual property Industrial design right Integrated circuit layout design protection Moral rights Plant breeders' rights Related rights Supplementary protection certificate Utility model. Protection of Undisclosed Information". Retrieved 25 January United States Attorneys' Bulletin.

United States Department of Justice. Lemley Intellectual Property in the Technological Age, 3rd ed.